A collection of creative direction, content, brand and community projects - from initial ideaS through to execution.
BRING YOUR IDEAS TO LIFE
BRING YOUR IDEAS TO LIFE
01
aethos
member spotlight series
A short-form documentary series telling the stories of Aethos members and the people shaping its community.
MY ROLE
Creative direction · Interview development · Filming · Editing
OUTPUT
Two original member films for social, with further films now commissioned.
RESULT
The initial project led to an ongoing relationship with Aethos and additional content commissions.
02
MOOD LDN X AETHOS
Captured a live PR event for MOOD LDN at Aethos, creating a bank of photo and video content that documented the experience, guests and brand atmosphere.
PR EVENT
MY ROLE
Creative direction · Photography · Filming · Editing
OUTPUT
Event photography · Headshots · Short-form social video
RESULT
Delivered a suite of content for use across PR, social and brand channels.
03
TIRED OATS CLUB
BRAND · OFFLINE EXPERIENCES
Co-founded a London based offline events club built around music, movement and connection, creating a new kind of social experience outside traditional nightlife.
MY ROLE
Co-founder · Concept development · Creative direction · Photography · Videography · Brand · Events · Content
OUTPUT
Brand identity · Event concepts · Campaigns · Social content · Offline experiences
RESULT
Launch event sold out within 24 hours, followed by a growing programme spanning day parties, outdoor walks and community events.
04
HIRSCH DJ
ARTIST BRAND & SOCIAL CONTENT
Ongoing creative support for DJ and producer HIRSCH, developing the visual world, positioning and content around releases, events and his personal brand.
MY ROLE
Creative direction · Content strategy · Photography · Social storytelling
OUTPUT
Artist imagery · Social content · Event promotion · Release creative
RESULT
Built a more cohesive visual identity and repeatable content system across HIRSCH’s artist channels, helping strengthen his positioning and contributing to further gig bookings.
I’ve always struggled getting the ideas in my head out into the world. Laura HAS helped me bring them to life so naturally. her creative direction HAS TAKEN me even further and allowed me to branch out into new ideas I didn’t know I had. it’S BEEN a lot of fun.
- HIRSCH (DJ & PRODUCER)05
HAVEN:
WELL RESTED WOMAN SERIES
Event photography for Haven’s Well Rested Woman series, capturing the guests, details and atmosphere of an intimate community-led brand experience.
MY ROLE
Event photography
OUTPUT
A curated library of lifestyle, guest and detail photography
RESULT
Delivered a bank of imagery for Haven to use across social, community and future event marketing.
06
LAUREN PARMAR
ONGOING CREATIVE PARTNERSHIP
Ongoing creative support for founder of MOOD LDN, Lauren Parmar. Helping to translate her ideas and personality into stronger, more cohesive content for her personal brand.
MY ROLE
Creative direction · Content ideation · Photography · Filming · Editing
OUTPUT
Social video · Behind-the-scenes content · Headshots · Creative development
RESULT
The partnership has created a growing bank of personal-brand content and led to further creative work through Lauren’s network.
MIRROR WATER
07
Created short-form product content for Mirror Water, focusing on tactile, intimate product moments designed to feel natural within social feeds.
PRODUCT CONTENT / UGC
MY ROLE
Creative concept · Styling · Filming · Editing
OUTPUT
Short-form product video · Lifestyle content
RESULT
Created a bank of social-first content that showcased the product in a more human, lifestyle-led way.
Laura has an amazing way of not only helping to extract the vague thoughts and ideas you had in your head, but actually elevating them and bringing them to life in ways better than you could have imagined.
- LAUREN PARMAR (FOUNDER, MOOD LDN)LET’S CREATE SOMETHING TOGETHER
Got a project in mind or want to work together?
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