I’m Laura — coach, creative, and your guide to building what feels authentically you.

My Story

I wasn’t the smartest kid in school, and I had to work harder than most. At university, I completely lost myself — procrastination, avoidance, and late nights meant I felt further from who I wanted to be. My 20s were a storm of mental health challenges, but therapy changed everything. I discovered it in my mid-twenties and I still go every week today. It’s been the most transformative decision of my life.

Through that work I found my confidence again, reconnected with my creativity, and started to design a life that felt more like me. Now, I help others do the same.

I believe you can fulfil your dreams — you might just need the right support to do it. That’s where I come in.

Why me?

I’m currently training as a transformational coach with Animas, on track to ICF Level 2 certification. Alongside coaching, I’ve spent the last decade building and supporting brands — from freelance projects in web design and SEO, to launching my own ventures (Build with Laura and Tired Oats Club).

By day I work as an eCommerce Product Manager, so I understand the 9–5 grind. But my passion lies in helping people step out of autopilot and create space for growth, creativity, and freedom.

I’m here to remind you that you’re capable of more than you think. With the right space and support, you can fulfil your dreams and build a life that actually feels aligned to you.

Sign up to the newsletter

Join me beyond the scroll. Each month I share honest reflections, coaching insights, and creative inspiration to help you build a life that feels good. Think of it as a letter from a friend who’s figuring it out alongside you.