HEY, I'M LAURAI'm a creative dIRECTOR & coach for founders, brands, and people in creative transition.
A BIT ABOUT ME...
I spent 11 years in corporate before taking voluntary redundancy TO BUILD A CREATIVE LIFE.
When redundancy gave me the chance to leave an 11-year corporate career, I took it.
I’d spent years thinking about building something of my own, and eventually realised there was only so much thinking I could do. At some point, you have to back yourself and make the thing real.
That experience shaped a lot of the work I do now.
I work with people who have ideas they care about - a business, a project, a creative direction, a different way of working - but are struggling to move from thinking about it to actually making it happen.
As a Creative Director & Transformational Coach, I work on both sides of that process.
Coaching helps you work through the overthinking, self-doubt and fear that can keep a good idea stuck in your head. Creative direction helps you shape the idea itself - the positioning, brand, content and creative world around it - and turn it into something people can actually see, experience and connect with.
I'm also co-founder of Tired Oats Club — OFFLINE EVENTS FOR THOSE CRAVING MUSIC, MOVEMENT + CONNECTION.
FOR FOUNDERS AND CREATIVES
WITH AN IDEA THEY’RE READY TO BRING TO LIFE
YOU’VE BEEN SITTING ON IT
The idea’s been in your head for months, maybe years, but you still haven’t moved it forward.
IT FEELS BIGGER THAN IT NEEDS TO
You start, overthink, second-guess it, and suddenly everything feels too overwhelming.
YOU KNOW WHAT YOU WANT - YOU JUST NEED HELP MOVING
You need someone to challenge your thinking, help shape the idea and keep it moving.
THAT’S WHERE I
COME IN.
“THANK YOU. HONESTLY YOU HAVE SOME REAL MAGIC. I’VE REALLY THROWN YOU IN THE DEEP END WITH MY STUFF. I CAN’T TELL YOU HOW MUCH BETTER I FEEL”
- Dachinii (Former Client)Let’s connect on Instagram
WANT IN ON WHAT I'M BUILDING?
Join me beyond the scroll. Each week I share honest reflections, coaching insights, and creative inspiration to help you build a life that feels good. Think of it as a letter from a friend who’s figuring it out alongside you.