hEY, i’m laura
I spent 11 years in corporate before taking voluntary redundancy and building my business from scratch.
What I discovered in that process is that most people don't have a clarity problem or a strategy problem. They have a creativity problem. Not in the "can't draw" sense, in the "I have something I want to make or become and I can't get out of my own way long enough to do it" sense.
That's what I work on.
I'm a creative partner and coach for founders, personal brands, and people in creative transition. I help you figure out what you actually want to say, break through whatever's been blocking you from saying it, and build something that genuinely feels like you.
Sometimes that looks like creative direction i.e., shaping your brand, building out your content, helping you show up in a way that's distinctly yours. Sometimes it's coaching i.e., working through the identity shifts, the self-doubt, the fear of being seen. Usually it's both.
I'm also co-founder of Tired Oats Club, a community for people building a more intentional creative life. And I'm documenting all of this publicly through The Redundancy Diaries on Instagram and The Rebuild on YouTube & Substack.
FOR FOUNDERS AND CREATIVES WHO HAVE SOMETHING WORTH Sharing
If you've got an idea, a brand, or a version of yourself you've been trying to bring into the world but something keeps getting in the way, you're in the right place.
Maybe you know what you want to build but can't make it feel true to you online.
Maybe you've been sitting on a creative idea for longer than you'd like to admit.
Maybe you're in the middle of a transition, from one career, one identity, one version of yourself to another, and you need someone to help you move through it.
Or maybe you just know that the way you're showing up right now doesn't fully capture who you actually are.
HOW TO WORK WITH ME:
Not sure which is right for you? Start with a Creative Clarity Session - or drop me a message and I'll point you in the right direction
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For you if: You have something on your mind - an idea, a decision, a direction you can't quite articulate - and you need one focused hour to get clear on it. This is the lowest-commitment way to work together and the best place to start if you're not sure what you need yet.
What happens: You fill in a short intake form before we meet so the hour is focused from the start. We get on a call, I ask the questions that cut through the noise, and we work out exactly what you're trying to say and what's been getting in the way.
What you leave with: One clear direction and one concrete next step. A written summary of what we covered. And the option to continue into a deeper session or package if it feels right.
Investment: £120 · 1 hour · video call
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For you if: You have a creative idea, dream, or direction you haven't been able to act on, and you're starting to suspect the block isn't practical. Maybe you've been sitting on something for longer than feels comfortable. Maybe you're mid-transition, trying to move toward something more creative, and keep hitting a wall. This isn't business strategy or content planning. It's the identity and psychology work underneath all of that.
What happens: We work together over 1 or 3 months with regular 1:1 sessions plus WhatsApp support between them. Each session we go deeper: what's actually stopping you, what you're carrying that isn't yours, what the version of you who's already doing it looks like. It's not always comfortable. It is always useful.
What you leave with:Clarity on what's been blocking you and why. A real sense of what you're moving toward. And the first concrete steps toward making the thing you've been putting off.
Investment: 1 month of support £280 · 2 x 1:1 coaching calls (1 hour) + WhatsApp support or 3 months of support £700 · 6 x 1:1 coaching calls (1 hour) + WhatsApp support
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For you if: You're a founder or personal brand with something real you're building, but it doesn't quite feel like you yet online. You need someone to go deep with you on what you're actually trying to say, who it's for, and how to express it in a way that's distinctly yours.
What happens: Before we meet I review your current channels and content so I arrive with observations, not just questions. We spend three hours working through your brand direction, content themes, creative POV, and what you should actually be making. It's hands-on, we build something together, not just talk about it.
What you leave with: A full written creative brief. A content direction you can actually follow. Clarity on what makes you different and how to show it. Plus a 30-minute follow-up call within two weeks to make sure it's landing.
Investment: £350 · 3 hours · video or in-person (London)
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For you if: You're a founder or personal brand who's already building - you just want someone genuinely in your corner month to month. Not to manage your socials or hand you a content calendar. To be the person you voice-note when you're stuck, who pushes back when your ideas need sharpening, and who helps you show up in a way that keeps getting more like you.
What happens: Monthly strategy and direction sessions, WhatsApp access when you're blocked or anxious about something, creative input on your content and ideas, and a filming session in London if relevant. The scope is flexible - we work out what you need at the start and adjust as we go.
What you leave with: Consistent creative direction, a clearer brand over time, and the kind of momentum that comes from having someone who knows your work well enough to spot when you're playing it safe.
Investment: From £600/month · 3-month minimum · founding client rate available
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For you if: You've got something you want to film - a documentary episode, a brand shoot, a series of talking heads - but you've never had the right person to help you make it feel like you. Not overly produced, not generic. Just a proper, considered capture of who you actually are and what you're building.
What happens: We put together a short creative brief and shot list before the day so we arrive with intention, not just a camera. Then four hours of filming in London - I direct, I'm behind the camera, and I make sure you feel comfortable enough to actually be yourself on it. The best footage comes when people forget they're being filmed. That's what we're going for.
What you leave with: Clips ready to use across your channels, delivered within a week. If you want a full edit - a longer documentary cut, a brand film, a full series episode - that's available as an add-on quoted separately.
Investment: £480 · ~4 hours · London Full edit add-on available on request
Never filmed anything for your brand before? A Creative Vision Session first means we arrive on the day knowing exactly what we're making.
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